Welcome to Floréal!

Almost 20 years ago, in a small town in the highlands of Colombia, a dream was born. A dream filled with color and beauty, of family, community, and boundless opportunities for the families in the region. Today, that dream has blossomed from a small rural operation into an emerging multinational company with a presence in various markets and branches of business that continues its committment to transform people’s lives and their communities. 

We started out in 2004 as a small family farm where a group of siblings, passionate about the Colombian countryside, wanted to create something that could fill people’s homes with color and benefit families in the region. With barely five people, we began by selling Ruscus and Leatherleaf fern to national exporters. In fact, the company name Rumhora was coined as a homage to our limited but promising product.

Over the years, despite the many hardships and ever-volatile national and international markets, the company grew thanks to our team’s dedication, innovation, and sacrifice. We expanded from 5 to more than 150 employees, from the small town of Cachipay, Colombia, to large-scale operations in Colombia, Ecuador, and the United States. Our product offerings also grew from 2 types of greens to a wide selection of over 20 varieties of fresh, vibrant flowers and greenery, grown sustainably and harvested at their peak to ensure maximum beauty and freshness.

Today, at Floréal, we are proud to be part of this family and to continue the legacy of Rumhora by bringing the beauty and natural diversity of the Colombian countryside to your home. Our quaint little online flower shop reflects the founders’ trust and commitment to making their dream a reality. We offer a wide selection of products that are carefully selected and grown with love and dedication.